West Visayas State University

College of Mass Communications


WVSU College Admission Test (CAT)

Guidelines and Admission Requirements

1.Those who seek admission to the University must first pass the WVSUCAT. It is open to all graduate/graduating students from general/vocational secondary schools recognized by the Department of Education.  Application form for CAT is available beginning first week of September each year. The WVSU CAT is administered on specified dates each year at the main campus and designated testing sites.

2. Accomplished application forms should be filed with the office of Admissions and Records, Office of the Registrar, Offices of the Deans and Directors of the Academic Units on specified dates   indicated.

3.A corresponding application fee and testing fee will be charged. For mailed application forms, enclose money order payable to WVSUCAT Trust Fund and two (2) self-addressed stamped long white envelopes.

4.     Duly accomplished application forms should be submitted with the following:

  1. A copy of high school report card duly certified by the Principal/Registrar for applicants who have already graduated or a photocopy of the latest grading- period report card for those who are  graduating in March of the next year.
  2. Two recent identical passport (2x2) pictures duly signed at the back by the applicant.
  3. A photocopy of applicant’s birth certificate.
  4. One (1) self-addressed stamped long white mailing envelope.

5.     Ranking system will be used to determine the number of students to be admitted into the program. Other requirements would be needed to qualify in the College of Mass Communication:

  1. Result of WVSU College Admission Test (cut- off score: 80)
  2. Authenticated photocopy of report card with no final grade lower than 80 in all      subjects.
  3. Two (2) 2x2 identification pictures  (Write your complete name on the back of the pictures).
  4. Receipt of Non-refundable testing fee of Php 170.00.

6.     Must be certified as physically fit by the university physician.



Bachelor in Broadcasting

The Bachelor in Broadcasting Curriculum is competency-based, skill-based and community-oriented. Qualified Broadcasting students should be able to apply knowledge learned and exhibit desired behaviors in situations when such are needed.  The curriculum is also designed to develop skills necessary in the production of mass communication materials and likewise provides for teaching-learning opportunities based on exposure to the community.


The Bachelor in Broadcasting Curriculum aims to produce a competent, functioning and conscientious mass communicator, who

1.     is fully aware of the impact and influence of broadcasting as well as its potential to divide and  destroy;

2.     exercises discernment and critical thinking;

3.     possesses creativity and the necessary skills; and

4.     practices legal, ethno-moral, social responsibilities and knows his accountabilities

Specific Objectives:

In the light of the foregoing general objectives, the Bachelor in Broadcasting Curriculum specifically aims to produce the following sequential levels of competencies:

Level I:  an understanding and awareness of self and as an individual, a member of the family, community and the world, with emphasis on his/her responsibilities and rights, and an awareness of his physical, social, cultural, and communication environment.

Level II: 1) a basic understanding of man as a psycho-socio-cultural being capable of originating and communicating messages through mass media channels; emphasizing the arts, and an introduction to the media profession and 2) beginning skills in the use of the communication process.

Level III: a broad concept of the communication process and media specialized fields; higher skills in writing, and print, and radio and television production.

Level IV: competencies and skills for professional practice; ability to work independently and/or in coordination with others in the preparation, production, and evaluation of print, radio and television materials.


Historical Background

The Institute of Mass Communications of the West Visayas State University started as the Division of Mass Communications of the School of Arts & Sciences in June 1980, when the University was still the West Visayas State College. It was in the same month and year when the AB in Mass Communications program was first offered to an initial batch of 21 freshmen.

The WVSC Board of Trustees, thru the recommendation of the Academic Council formally approved the Mass Communication program as per BOR Resolution No. 9, series of 1981. The University’s Mass Communication’s program graduated its first batch of students in 1984 under the School of Arts and Sciences.

When West Visayas College was converted into West Visayas State University in January 1986, as per P.D. 2019, the Division of Mass Communications came to be known as the Department of Mass Communications as the School of Arts and Sciences had become the College of Arts and Sciences.


Goals and objectives

1.   Attain reaccredited status in all programs by 2005.
2.   Offer new programs such as BS in Development Communication, Bachelor in Broadcasting, and Bachelor in Journalism by 2003.
3.   Offer graduate program in Master in MassCom by 2005
4.   Fifty percent (50%) of the faculty should have obtained appropriate Master’s Degree by 2008.
5.   Update the production laboratories equipment by 2005.
6.   Continue to produce highly competitive and well-rounded media practitioners and development communicators.

1.   Conduct at least two (2) communication researches every school year.
2.   Involve both the faculty and students in conducting communication researches.
3.   Link with both private and public organizations/agencies in conducting communication researches.
4.   Present research outputs in conferences, fora, etc.

1.    Continuously conduct extension activities
2.    Involve both the faculty and students in conducting extension activities
3.    Link with both the private and public organizations/agencies in conducting extension activities
4.    Present extension activities to appropriate bodies

1.  Produce radio, and video/television materials
2.  Publish printed materials such as brochures, newsletters, wall newspapers, etc.
3. Generate income of at least Php 15,000.00 annually to augment the College Fund.

Courses Offered

* Master of Mass Communications
* Bachelor of Science in Development Communication 
* Bachelor of Journalism 
* Bachelor of Broadcasting

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